About Us

You’ve probably spent hours comparing brands, researching options, and still feeling unsure. Which diamond jewelry is truly worth it? How do you know you’re not overpaying—or worse, ending up with low-quality or fake stones? And maybe you’ve noticed that even lab-grown diamonds can still be surprisingly expensive.

That’s where we come in. At TrueCut, we believe in fair pricing and complete transparency. Our mission is simple: help you design and own diamond jewelry you’ll truly love, without the inflated markups. We use only real, certified materials and partner with master jewelers to craft pieces that stand out for their quality—not just for a name on the box.

We’re committed to taking the time to get it right for every client. Whether you’re creating a custom design or starting with one of our smallest pieces, you’ll see the difference. We let our craftsmanship speak louder than branding—and we’re confident you’ll feel it the moment you open the box.

Our Beginning

TrueCut was founded in 2020 by jewelers who had spent years inside the industry. We saw firsthand how much extra people were paying for fine jewelry—and we knew there had to be a better way. When lab-grown diamonds entered the market, with the exact same chemical, physical, and visual properties as natural diamonds, we recognized an opportunity: make diamonds accessible to everyone.

After all, if a diamond sparkles the same and lasts forever, why should it cost more just because of where it came from?

Our Mission

Our values are simple: Honesty. Professionalism. Efficiency. Transparency.

We’re here to make fine jewelry accessible, customizable, and fair. With TrueCut, you’ll always know exactly what you’re paying for—and you can design your own piece at no extra charge.

Because everyone deserves jewelry that’s as real and brilliant as they are.