At TrueCut, we believe luxury is not just in carats, but in identity — in choosing a shape that stands for something. The so-called “LV-Cut” diamond (inspired by the idea of a house-specific proprietary cut) represents that concept: a diamond shape born out of creativity, precision and brand expression.
It is not just a shape; it is a statement — that your jewelry is crafted with originality, designed with intent, and priced with integrity.
💎 Design Ideas
(Note: The “LV Cut” refers to diamonds cut in a custom geometric or star-like pattern, similar in concept to Louis Vuitton’s Monogram Star cut — a six- or eight-pointed faceted shape designed for brilliance and brand symbolism.)
1. Rings:
2. Necklaces
3. Earrings
What Makes the LV-Cut Unique
Much like how some high-end maisons have introduced exclusive cuts of their own (for instance Louis Vuitton released the “Monogram Star” cut with 53 facets).
The “LV-Cut” diamond is envisioned as a proprietary shape with the following features:
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A distinctive facet pattern that creates a unique visual signature when seen from above — for example, star-points, negative space or a branded geometric motif.
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Precision-cut symmetry and premium proportions, so the stone delivers outstanding brilliance and light return.
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A design license to incorporate meaningful symbolism — for example six or eight points, a subtle logo outline, or structural light pathways.
At TrueCut, if you were to develop your own “TrueCut Signature Cut”, you could highlight these same elements: custom geometry, master craftsmanship, and visual differentiation.
Why People Would Be Drawn to a Signature Cut Like This
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🎯 Distinctiveness — It signals individuality. A diamond cut no one else uses feels special and personal.
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✨ Visual identity — The shape becomes part of the jewelry’s story: a “Signature Diamond”.
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💡 Brilliance meets design — When done well, the custom facets can enhance fire and sparkle while still showcasing uniqueness.
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🔄 Value proposition — You can position it as exclusive but fairly priced: same diamond quality, unique shape, honest value.
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📜 Collector appeal — For clients who are design-forward or want something beyond the mainstream shapes.
How to Choose a Signature-Cut Diamond (TrueCut’s Tips)
If you or your customers are evaluating a diamond in this shape, consider:
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Facet pattern clarity: Does the star/point pattern look crisp and symmetrical?
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Cut grade or light performance: Even custom cuts must exhibit strong brilliance — avoid stones that look “dead” or have dark zones.
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Color & Clarity: As always, prioritise value — a G–H color and VS2 clarity often give excellent look while controlling cost.
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Proportion & depth: Because the geometry is non-standard, ensure the depth and table percentages are in optimal ranges for that shape’s design.
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Setting compatibility: Make sure the setting style enhances the shape — the signature shape should sit securely and visibly, not hidden or overwhelmed by metal.
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Story & certification: Provide documentation or explanation of the cut’s origin, its design story, and why it is special — this builds perceived value.